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Ken Rosen and Larisa Fong founded Theory & Practice to serve clients' full range of strategy, marketing, and sales operations requirements. Their deep and complementary experience includes:
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senior sales and marketing management,

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hardware, software, professional services, telecommunications, and healthcare product offerings,

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enterprise, consumer, and education markets,

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industry-leader and start-up environments.

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Ken Rosen

Theory & Practice Consulting
Principal

Corporate Strategy Consulting

Allegis Corporation
Vice-President, Marketing
B2B Enterprise-class Software Publisher
(CRM/PRM)
[Acquired by Click Commerce]

Computer Curriculum Corporation
(Subsidiary of Pearson plc, UK)
Vice-President, Product & Brand Marketing
Educational Software Publisher
(#1 Worldwide)
NeXT Software, Inc.
Marketing Manager/
Key Account Sales Manager
Operating System/
Hardware Manufacturer
Apple Computer, Inc.
Software & Technology Manager
Computer Manufacturer
Mercer Management
(Previously Strategic Planning Associates)
Research Analyst
Corporate Strategy Consulting
to Fortune 500 Clients
Graphic Resources Corporation
Sales Representative
Computer Graphics Supplier

Education

Stanford University
Master of Business Administration

Harvard University
Bachelor of Arts, Product & Architectural Design

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Larisa Fong

Theory & Practice Consulting
Principal

Corporate Strategy Consulting

Metromedia Fiber Network, Inc.
Sr. Vice-President,
Marketing & Corp. Operations
Optical Fiber and Internet Infrastructure
AboveNet Communications, Inc.
Vice-President,
Marketing & Business Operations
Internet Infrastructure
[Acquired by Metromedia Fiber Network]
Productivity Point International
Director, Marketing
Corporate Training
Apple Computer, Inc.
Acting Director,
Powerbook Business Unit
Computer Manufacturer

Education

University of California, Los Angeles
Master of Business Administration
University of California, Berkeley
Bachelor of Arts, Economics
 

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