"Theory & Practice helped my organization—and me—develop more than I ever hoped. And at 2-3 times the pace and growth I expected. Ken Rosen helped me not only see how to become a better leader, but helped me get there too. He is an incredibly observant and trusted business partner and I would not want to imagine running my team without him. In fact, I've already doubled the original length of our contract." 

Susan Monaghan
Vice-President, Customer Service, Cisco Corporation
Leading internet product and services company

" I found Ken Rosen to be one of the few consultants I have worked with that was able to bridge from idea generation and conceptual development into actions and execution. He quickly moved from a 'consultant' to a partner and an extension of the BlueArc team. His dependability, depth and delivery became the foundation of a significant company initiative with proven successes directly attributable to his deliverables and value. He delivered on his commitments and clearly brought the voice of the customer through on our project."

Mike Gustafson
CEO, BlueArc
Storage system provider

"I knew we needed to sell higher in the organization with a broader value proposition at a higher price point. Theory & Practice repositioned our company in a way that interests executives, provides strategic value for customers, and separates us from commodity products. Our new approach has worldwide applicability, supports a senior management sale, and justifies enterprise-level pricing. I look forward to working with Theory & Practice in the future."

Jussi Harvala
CEO, Solid Technologies
Enterprise software provider in Autonomic (self-managing) Data Management Systems

"WebMD Envoy hired Theory & Practice to revamp our sales incentive plan. Over time we had developed multiple plan versions that were ineffective and difficult to administer. Theory & Practice was tenacious in their desire to create a simple, straightforward plan that would drive sales behavior to achieve corporate revenue goals. They greatly simplified our plan structure while gaining unanimous support across the organization. Out of chaotic complexity, they created a powerful strategy and drove it into an effective, simple solution. We wouldn't have gotten there without Theory & Practice."  

Ron French
Vice-President, Marketing, WebMD Envoy
Healthcare services and content provider

"Too many consultants think that dropping off a stack of slides with vague strategy statements constitutes adding value. Theory & Practice focused on action. They started with a rigorous analysis on target markets, communicated constantly to ensure buy-in on their recommendation, and weren't finished until they were arming sales reps with exact terminology and value propositions to use with prospects."

Bruno Henry

CEO, Lexiquest Inc. (Acquired by SPSS, Inc.)

Software publisher automatically extracting meaning from text

"Creating high-value portfolio companies is my top priority. Key to that value creation is the adoption of focused market and business development strategies. In the development of such strategy, I have found Theory and Practice to deliver actionable and high-impact results. When Theory & Practice is working with one of my portfolio companies, I know that I'll get a pragmatic, market-tested gameplan useable by marketing and sales organizations on day one."

Ron Weissman

Partner, APAX Partners Venture Capital

Leading international private equity (venture capital) investment  group

"Ken Rosen brings proven, seasoned talent in compelling strategy, differentiated positioning, influential communication, and effective execution. He was instrumental in our early growth and in quickly establishing Allegis as an industry leader."

Dennis Ryan

CEO, Allegis Corporation

Enterprise-class business-to-business (B2B) software publisher in CRM/PRM arena

"If a consultant is going to work with our executive team, they have to work quickly and deliver results. Theory & Practice proved to me they understood our business issues and in just two months became a credible partner for our executives. Their recommendations regarding target markets, product footprint, and pricing will help drive our execution throughout the next year."

Yali Harari
CEO, Kamoon Corporation
An industry leader in Enterprise Knowledge and Expertise Management

"I've led sales teams for multiple world-class companies. And the sales training with Theory & Practice was the best I've seen. The market requirements and pains were well-researched and the delivery was designed for action. Every one of my reps called to tell me they were shocked to receive clear, compelling versions of a short elevator pitch, longer elevator pitch, short presentation, and extended presentation prepackaged and ready to use. It's obvious that Theory & Practice understands what sales teams need in order to be successful."

Wendell Kaiser

Vice-President, Sales, Solid Technologies
Enterprise software provider in Autonomic (self-managing) Data Management Systems

"We had a general vision for a market targeting project that was critical to increasing revenue. Theory and Practice created a methodology we believed in and that we could even replicate ourselves later. Although our initial focus was selling strategy, they recognized that pricing and product configuration were also critical to achieving our revenue goals. So they offered concrete recommendations across the board that we incorporated into our plans. I welcome working with Theory & Practice again and have already recommended their services to close colleagues."

Lori Wizdo

Vice-President, Marketing and Business Development, Kamoon Corporation

An industry leader in Enterprise Knowledge and Expertise Management

"I deeply appreciate the drive and commitment Theory & Practice demonstrated throughout the product marketing process at LexiQuest."